Unique Features
Learn about product features and critical metrics unique to Amply.
🛢Infrastructure-Related Features & Metrics
| Feature Name | Description |
|---|---|
| Bounce & Spam Rate | A graph that displays your bounce and spam rates within a chosen period of time. Since bounces and spam are key factors of deliverability, this display makes it easy for you to track incidents and stay up to date with your sending health. |
| Daily Events | A bar and line graph that displays engagement events for a certain time period (default is last 30 days). These events include Sends, Opens, Clicks, Rejections, Bounces, Spam Reports, Unsubscribes, and Inbounds. The activity feed gives you an overall view of your delivery and engagement performance/health. Since Amply retains your data for 2 years, you can identify growth/decline trends (not possible with other ESPs due to lower than 30-day retention periods). |
| DevOps Dashboard | This is the command and control center for your delivery health. This central console contains everything you need to keep your infrastructure running at peak capacity - a display of overall delivery and engagement events, status into domain, IP address and IP pool health, bounce and spam rates, and monitors to alert you of key events. Learn more about this feature here. |
| Domain Status | This metric tells you if the sending reputation associated with your verified domains is healthy. It is displayed as a donut pie chart. |
| Intelligent Routing | This feature allows Amply to intelligently route your email based on your sending needs. Since there are a lot of different factors that affect successful delivery (volume, types of IPs, etc.), intelligent routing takes the guesswork out of this process for you. They also provide flexibility and redundancy to your email infrastructure, and make it easier for you to switch to Amply from another provider through intelligent load balancing. Learn more about this feature here. |
| IP Address Status | This metric tells you if the sending reputation associated with your IP addresses is healthy. It is displayed as a donut pie chart. |
| IP Pool Status | This metric tells you if the sending reputation associated with a pool of IP addresses is healthy - if any IP addresses in the pool are unhealthy, then the pool is unhealthy. It is displayed as a donut pie chart. |
| Monitors | This feature allows you to receive alerts when certain events occur. Create custom alerts for bounce and spam events, when IPs or domains are added to blocklists, forecasting, etc. Think Datadog monitoring but for email events. Learn more about this feature here. |
| Users | This feature provides activity feeds for each individual user you send email to. It allows you to view historic engagement and delivery data for any user. This is a very useful feature for multiple reasons - looking into the status of a delivery event or troubleshooting an issue, assessing engagement and product usage from individual users, and investigating any security issue revolving around an individual user. This allows you to analyze your users at a much deeper level since you can look at activity within individual profiles. Learn more about this feature here. |
🔬 Product-Related Features & Metrics
| Feature Name | Description |
|---|---|
| Daily Active Users | This metric tells you the average number of unique users engaging with your app every day. You can quickly see how many daily users you have on a day-to-day basis. It also helps you understand what changes drive user growth (ie: new product features) and how sticky your users are. |
| Daily New Users | This metric shows you how many new users you're getting every day. This is an easy way for you to track your product growth. |
| Email Engagement Rate | This metric tells you the ratio between engaged vs. unengaged users — people you email who opened/clicked it vs. didn’t. Understand the ratio of users who actively interact with email. It is shown as a donut pie chart. This is different the above visualizations because it is only considering engagement within an email client (the above visualizations consider the action that triggered the email to be an engagement, whether or not they actually opened/clicked the transactional email). |
| Median Events Per Day | This metric shows you the median number of engagements your users take per day. This helps you understand if users repeatedly engage with your product. |
| Median Events Per User | This metric shows you the median number of engagements per user. This helps you understand how often users engage with your product. |
| Product Dashboard | This dashboard shows you everything you need to know about your users in relation to how they're using your product. It displays total active users, daily active users, total new users, daily new users, median events per user, median events per day, and email engagement rate (unique open rate and unique click rate). This allows you to see the status of your product's health, track its growth in terms of new users and existing users' activity levels, and assess user stickiness. Learn more about this feature here. |
| SQL Search | This is a very useful feature for infrastructure and security purposes as well (ie: troubleshooting a delivery issue or investigating sensitive activity within an individual account), but especially for product-related events. It allows you to query data via SQL search, and get answers to very specific questions over large data sets. Learn more about this feature here. |
| Total Active Users | This metric tells you the total number of users who have had any activity (send, open, etc.) over a certain time period. You can quickly see the total number of unique users in a time period (of your choice) to understand overall business health. |
| Total New Users | This metric shows you the total number of new users you've gained within a certain time period - the default is 30 days. You can choose any time period to see how your user base has grown or declined, and determine what changes need to be made. |
❗Security-Related Features & Metrics
| Feature Name | Description |
|---|---|
| Daily Account Events | This metric tells you the daily number of sensitive account-related activities over a period. Allows you to easily find anomalies in user activity. Easily find anomalies in sensitive user actions. It is shown as a line graph. |
| Daily Financial Events | Shows you the daily number of financial-related activities over a period. Allows you to easily find anomalies in financial activity. It is shown as a line graph. |
| Geographical Events | This is a map that shows you all of the locations your users are engaging with you from. You can toggle between a map of the US and the World. Helps you quickly find anomalies in engagement locations. |
| Security Dashboard | This dashboard shows you everything you need to know about your users' security. It displays a US and World map of the top engagement locations, total account events, daily account events, total financial events, and daily financial events. This gives you an overview of your security status and allows you to pinpoint specific anomaly incidents. Learn more about this feature here. |
| Total Account Events | This metric tells you the total number of sensitive account-related activities over a period and the percent changed since the last period. It helps you understand the baseline number of sensitive actions (email changes, password resets, magic sign in links, etc) within a certain period. |
| Total Financial Events | This metric tells you the total number of financial-related activities over a period and the percent changed since the last period. It helps you understand the baseline number of actions related to financial activity (payment receipts, wire transfers, updated banking info) within a certain period. |
| IDS (Intrusion Detection System) - COMING SOON | This feature enables you to identify compromised users and prevent lateral account takeover via email clients. It's not released yet but we will notify you once it's ready! |
Updated over 1 year ago
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