Amply's powerful analytics engine automatically extracts insight from your email. This data is used for product and email infrastructure health indicators, and to answer difficult questions like:

• How is your business acquiring and engaging users?
• Where are most of your users engaging from?
• When is the most common time for {insert event}
• What is the impact of my new feature on {insert goal event}

In addition to being accessible from the Amply dashboard, all of your data and visualizations can be queried from our API. We store all engagement data for 2 years, helping you identify trends for your application.

Get Value From Your Data

DevOps/Engineering

• DevOps Dashboard to monitor infrastructure health - provides status into domain reputation health, bounce & spam rates, and overall delivery health
• Monitors provide real-time alerts of bounce & spam rate events, IP blocklists, domain and IP reputation changes, and unsubscribe events
• Intelligent Routing adds redundancy to your email infrastructure
• Centralized logs of email activity that is queryable via SQL
• Easily troubleshoot problems with the full contents and headers of sent emails

Product

• Product Dashboard provides insight into active users and product usage to help you understand user engagement, retention, and acquisition
• Detailed activity log stored for 2 years
• Full SQL access with complex query support
• [Coming Soon] Net Sentiment Scores as a replacement to outdated NPS — identify customer sentiment without any surveys and get daily scores to measure customer sentiment to new features, events, and more

Security

• Security Dashboard gives insight into sensitive account and financial events, making it easy to identify anomalies
• Easily investigate account compromise with an audit trail of all email activity and metadata (stored for 2 years)
• IP/country allowlist and blocklist that notifies you of violations
• [Coming Soon] Email-based Intrusion detection system to help you identify compromised users within your application and prevent lateral account takeover from compromised email accounts

Support

• Comprehensive user profiles with full activity feeds make it easy to uncover important details from delivery and engagement events
• Easier troubleshooting leads to faster support ticket response times and increases user sentiment